025 Wellness & The Loneliness Epidemic

"If we can’t be in a room together and move, the battle is lost." 

How do you build a community so strong that students step in to care for one another? In this episode, Laura Munkholm welcomes Justin and Greg, the owners of Sol Seek Yoga, to discuss their unique path from corporate New York to West Coast wellness entrepreneurship. Justin and Greg reveal how they navigated the transition to taking over a studio just one year before the global pandemic, and why they believe focusing on a shared experience is more important than chasing a specific target demographic.

The conversation explores how they are intentionally combating the loneliness epidemic through radical kindness and unconventional programming. By hosting everything from community improv nights to strength training for an older population, they have created a culture where everyone from 20-somethings to 80-year-old hikers feels seen. Tune in to hear about the transition from McKinsey to the mat, the power of organic referrals, and how to walk the line as a business owner in polarizing times.