019 Wellness & The Experience Economy with Erin Fahs

Is boutique fitness becoming too transactional? In this episode, we sit down with Erin, founder of La Forme, who walked away from a 21-year corporate career to redefine what it means to show up for a workout. We dive into how she transitioned her high-level operations background into a human-centric studio model that prioritizes community over calculations—and how offering a solid sweat session is no longer enough. Discover why "putting your adult life in a cubby" is the ultimate luxury, how to empower your staff with a surprise and delight budget, and why the future of fitness lies in becoming a true "third space" for your members.